Keith Simmons Subject of $8M Dispute For Unsuitable Investment Recommendations

Keith Simmons (Keith Frederick Simmons CRD: #730619) is a broker and investment advisor with Merrill Lynch, Pierce, Fenner & Smith Incorporated (CRD#:7691) of Miami, FL. He has been with Merrill Lynch since 1981, and is registered in 30 states.

Simmons is the subject of a customer dispute filed on 5/29/2020 by a client who alleges “unsuitable investment recommendations.”  The client requests damages of $8,000,000. No additional information is available. The dispute is currently listed as “pending.”

A previous customer dispute filed on 12/2/2009 alleges “misrepresentation regarding the liquidity and risk of auction rate securities in June 2008.”  This case involved the sale of auction rate securities.  Merrill Lynch settled for $300,000, the cost of repurchasing these securities. The case was settled to avoid the continued cost and uncertainty of litigation. Simmons took no part in the settlement.

A customer dispute filed on 10/17/1997 alleged that Simmons “oversold” a client’s shares without authorization. The client requested reinstatement of the shares, worth $9,000. Merrill Lynch settled the matter for $9,000 to avoid litigation.

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